Elevating The
Customer Experience
Our brand promise and our brand reality are not always the same things. How do you measure and improve your customer experience?
Our brand promise and our brand reality are not always the same things. How do you measure and improve your customer experience?
Opt-in surveys don’t really work. Less than 3% of guests fill them out. Is that really a good Voice of Guest indicator? It’s a very weak sample size. Furthermore, the reliability of a survey like this is questionable because it’s so self-motivated for the free offer or some other reason.
IT TRACKS: